PHD promotes Djurdjevic to MD

PHD has elevated Verica Djurdjevic, the managing partner on the Sainsbury's and Macmillan Cancer Support businesses, to managing director, while Frances Ralston-Good, who currently holds that post, will move to the new role of chief innovation officer.

Djurdjevic: retains existing client relationships in her new role
Djurdjevic: retains existing client relationships in her new role

Djurdjevic will take charge of the agency, while retaining her senior client relationships with the two accounts.

She began her career in 1998 at MediaVest before moving to MEC in 2002. She joined PHD in 2009 as a managing partner.

As the chief innovation officer, Ralston-Good will be responsible for the future direction of PHD. She will develop new business models for the agency and its clients, which could lead to new initiatives such as the content shop Drum.

The chief strategy officer, Hugh Cameron, will become the chief brand development officer – a second new position with a remit to expand PHD’s UK client relationships into new territories.

All three will report directly to Daren Rubins, the chief executive of PHD UK, and begin their new roles in June.

Rubins said: "Once again, we had no need to look outside of the agency to fill any of these roles. PHD has a long heritage of succession management and these three appointments are proof of our ongoing commitment to invest in the plethora of talent across the agency."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More