PHD replaces Havas on Magners account

Magners, the C&C Group Irish cider brand, has appointed PHD to its UK media account, ending its relationship with Havas Media.

PHD replaces Havas on Magners account

In July, Magners hired Fold7 as its lead creative agency without a pitch. The brand had appointed Leith to the account in 2014 but the Scottish shop did not produce any work. Magners previously used The Red Brick Road.

PHD and Magners were unavailable for comment. 

It is the latest bad news for Havas Media Group over the past two weeks. 

On Tuesday, Ubisoft shifted its global media into Group M just four months after hiring Havas Media. Last week, Havas Media Group’s Arena was forced to resign its newly won Virgin Atlantic account after an objection from Emirates, a client of Havas Media. 

Topics

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content