PHD scoops US$60m National Australia Bank media account

SYDNEY - PHD has won the media planning and buying account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.

PHD scoops US$60m National Australia Bank media account

The business is understood to be worth between US$50 and $60 million.

According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.

NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.

More from Campaign Asia

Ogilvy hires multi award-winning chief creative in Singapore

Five of the best international campaigns this week

Redefining creative storytelling online

VIDEO: David Jones, global CEO of Euro RSCG Worldwide

Ogilvy & Mather APAC, JWT India do Asia proud at IPA Effectiveness Awards

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).