PHD scoops US$60m National Australia Bank media account

SYDNEY - PHD has won the media planning and buying account for National Australia Bank (NAB). ZenithOptimedia is the incumbent media agency on the account.

PHD scoops US$60m National Australia Bank media account

The business is understood to be worth between US$50 and $60 million.

According to Nielsen, NAB spent US$33.4 million on main media last year, a marginal decrease on 2008.

NAB is ranked the 17th largest bank in the world measured by market capitalisation. NAB operates 1,714 branches and service centres and 2,939 ATMs globally.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).