PHD set to pip Carat to Saga and AA task

Saga Holdings and the AA are set to consolidate their combined £25 million media planning and buying business into PHD.

The Omnicom agency is thought to be in final negotiations with the recently merged group after a shoot-out against Carat. PHD currently handles the AA's £20 million offline planning and buying while Carat oversees Saga's account.

Online planning and buying, including the AA and Saga's search-marketing work, was not part of the pitch and will remain at Carat after it captured the £22 million account from i-level in January.

The appointed agency will create efficiencies in Saga and the AA's media buying. The pitch was shortened to the two incumbents after Zed Media was knocked out early on.

A Saga spokeswoman said no decision had been made on awarding the business.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).