PHD wins Green & Black's media task

LONDON - Green & Black's, the premium chocolate brand, has appointed PHD Group to handle its £2 million media planning and buying.

Green & Blacks...appoints PHD
Green & Blacks...appoints PHD

Rocket, the PHD Group agency, will handle communications planning for Green & Black’s, while PHD will be responsible for buying.

The appointment comes six months after PHD won the planning and buying for Cadbury, which owns Green & Black’s.

Starcom MediaVest Group previously handled the Green & Black’s business, which it retained last August despite Cadbury moving its main account into PHD.

Green & Black’s continues to use Brave as its UK ad agency.

Last October, Green & Black’s appointed Agency Republic to work on its digital strategy.

Kellie Fernandes, the head of global marketing at Green & Black’s, said: We were really impressed with their strategic thinking and their understanding of our brand.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).