PHD Worldwide appoints Scott Hagedorn as US chief

LONDON - PHD has ended its search for a chief executive in the US with the appointment of Scott Hagedorn.

Scott Hagedorn...new PHD US chief
Scott Hagedorn...new PHD US chief

Hagedorn joins PHD from Omnicom Media Group sister network OMD, where he was the managing director of the Eastern region for OMD USA.

He replaces Matt Seiler, who left the role in July to join Universal McCann as its global chief executive.

Based in New York, Hagedorn will report to Mike Cooper, the chief executive of PHD Worldwide, and Page Thompson, the chief executive of Omnicom Media Group North America.

Hagedorn's background includes stints in strategic planning, direct response and digital media.

Cooper said: "Scott's wealth of experience on major accounts and his outstanding new-business track record make him the perfect choice to lead PHD USA."

"He's also a great fit with the PHD culture as he's a true media pioneer," he added.