Philadelphia awards Euro account to JWT

Philadelphia, the cream-cheese brand, has rekindled its relationship with J Walter Thompson by appointing the agency to its £35 million pan-European creative account without a pitch.

Philadelphia awards Euro account to JWT

JWT has a long-standing relationship with its owner, Mondelez International, and worked on Philadelphia for decades until 2013, when the brand called a pitch that was won by Bartle Bogle Hegarty.

But the relationship lasted only a year and one campaign. BBH and Philadelphia parted ways in 2014 and it was initially reported that the business was moving in-house.

Philadelphia spends about £7 million on media in the UK. Other key markets include France, Germany, Italy and the Middle East, which is included in JWT’s remit.

Greta Hammel, Philadelphia's European equitymManager said: "We are delighted to re-appoint JWT and look forward to working closely with a tried and tested partner who shares our passion and vision. This new chapter for Philadelphia across Europe will create exciting new creative work to drive a great brand further forward still."

Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).