Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

A series of six films, fronted by the celebrity nutrition coach Madeline Shaw and Smith, the Team GB Olympic bronze medallist, are being placed on numerous websites including Mail Online, Daily Express, Channel 4, Hello!, Closer, Channel 5, Men’s Fitness and Digital Spy.

The video content, made with online publisher and production house, Videojug, in a relationship managed by Carat, features Shaw and Smith using the juicer while discussing various health benefits.

Executions include films entitled "beat the bloat" and "fat buster". The video campaign will use the content recommendation platform Taboola and will also be distributed on brand pages across Videojug’s publishing network.

Carat, Philip’s global strategic media agency, worked with its Dentsu Aegis Network sister agency iProspect to create a paid social campaign on Facebook and Twitter. The overall campaign uses the hashtag #RealJuice.

The company’s global creative agency Ogilvy provided guidance on branding and support developing the creative work.

Gemma Cooper, marketing manager, kitchen appliances, at Philips UK, said: "This campaign enables us to engage with our UK audience in a very exciting and original way, while showing that Philips is committed to developing innovation that matters and makes a difference to people’s lives."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).