Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

A series of six films, fronted by the celebrity nutrition coach Madeline Shaw and Smith, the Team GB Olympic bronze medallist, are being placed on numerous websites including Mail Online, Daily Express, Channel 4, Hello!, Closer, Channel 5, Men’s Fitness and Digital Spy.

The video content, made with online publisher and production house, Videojug, in a relationship managed by Carat, features Shaw and Smith using the juicer while discussing various health benefits.

Executions include films entitled "beat the bloat" and "fat buster". The video campaign will use the content recommendation platform Taboola and will also be distributed on brand pages across Videojug’s publishing network.

Carat, Philip’s global strategic media agency, worked with its Dentsu Aegis Network sister agency iProspect to create a paid social campaign on Facebook and Twitter. The overall campaign uses the hashtag #RealJuice.

The company’s global creative agency Ogilvy provided guidance on branding and support developing the creative work.

Gemma Cooper, marketing manager, kitchen appliances, at Philips UK, said: "This campaign enables us to engage with our UK audience in a very exciting and original way, while showing that Philips is committed to developing innovation that matters and makes a difference to people’s lives."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

Making media fun again: why we must free our industry from outdated models
Shares0
Share

1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.