AgencyTribal DDB Amsterdam
SectorMedia / Entertainment Brands and Digital brands
Tribal DDB Amsterdam has created an interactive music experience for Philips to promote the brand's audio range.
Users can listen to the Grammy-award-winning Metropole Orchestra online, and single out each musician to hear every detail of their musical contribution to the piece the orchestra is playing. They can also access more information about each musician as well as personal Twitter and blog feeds.
The experience is accessible via Facebook along with trailers, behind-the-scenes footage and product information about the Philips sound range.
Philips is also launching the "Obsessed with Sound" music competition, for which entrants are challenged to make their own composition, in whichever style they choose, and submit it through Soundcloud.