Philips 'parallel lines' by DDB London

Philips has launched its Global cinematic campaign, 'Parallel Lines' which features five films, all with the same script.

Produced by Ridley Scott Associates (RSA), the films launched online on April 8 and aim to demonstrate that Philips Televisions can bring that unique cinematic experience into your home.

The campaign carries the strapline ‘There are millions of ways to tell a story. There's only one way to watch one.'