Philips 'parallel lines trailer' by DDB London

Philips is launching its Global cinematic campaign, 'Parallel Lines' in the coming weeks and is building up to the launch with an official trailer for the films.

Produced by Ridley Scott Associates (RSA), the ad will launch online on April 8 and aims to demonstrate that Philips Televisions can bring that unique cinematic experience into your home.

The campaign carries the strapline ‘There are millions of ways to tell a story. There's only one way to watch one.'