Philips is monitoring every sexually orientated conversation that users are having on Twitter to help promote its new sensual massager.
Created by Glue, visitors to Philips’ Sextalk website will be greeted with a typographical image of a couple engaged in a loving pose.
The image consists of hundred of different words that people use when talking about sex in their tweets.
When a user rolls over the word, it reveals the total number of times that it has been tweeted that day.
The site also contains the results of an in-depth survey conducted by PR agency OneVoice, which monitors European couples attitudes towards sex.