Phones 4u hires Adam & Eve to advertising account

LONDON - Phones 4u has appointed Adam & Eve to its ad account, ousting incumbent agency WCRS.

Phones 4u hires Adam & Eve to advertising account

The telecoms company has tasked Adam & Eve with creating a fresh brand campaign, which is due to launch later this year.

Phones 4u will continue to target the youth market and the upcoming campaign will have strong appeal for this market. The brand also plans to continue its expansion into other electronic product offerings that will position the brand as a leader in the youth market for mobile and entertainment solutions.

Incumbent agency WCRS worked with Phones 4u for five years on a project basis and was responsible for the mobile telecoms firm's successful ‘Jack' campaigns.

Media Vision in Manchester holds the brand's media planning and buying account and is unaffected by the review.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More