Phones4u 'cardboard warriors' by Adam & Eve London

Adding another spot to the Phones4u campaign targeting 'popular people', Adam & Eve London has launched this new work to promote the brand.

Two men enacting a dungeons and dragons-style battle scene with cardboard armour and weapons are branded too unpopular to benefit from Phones4u's deal that rewards consumers for having more than 50 friends in their phone.

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