Phones4u 'hard working prison guards' by Adam & Eve

Phones4u has launched a new TV ad set in a Bangkok prison.

The TV ad features a group of Bangkok prison guards who get distracted by the new features of the Sony Ericsson Xperia X10. Comedian Steve Punt provides the voiceover for the ad.

The spot, with the tagline 'Phones4U - it's what we do', also reintroduces the Phones4u hand gesture that first appeared in its ‘Jack’ campaigns, which launched in 2004.