Piccadilly Circus billboards to offer short-term slots

For the first time in almost 100 years, any company or individual will be able to see their name in lights on the world-famous billboards around Piccadilly Circus.

From December, advertisers will be able to book space for as long, or as short a time, as they like on the site, rather than being obliged to take a ten-year lease, like current advertisers Coca-Cola and Samsung have done.

Land Securities, the owner of the displays, has decided to offer slots on a week-by-week basis because of rising demand for fast-turnaround advertising, particularly from retailers and film companies.

A spokeswoman said: "Even an individual could hire the space - for example, for a marriage proposal - if they had the desire, and the money."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).