Pick: Land Rover, Rainey Kelly Campbell Roalfe/Y&R

James Swift remains impressed with Land Rover: "A survey at Cannes showed clients and agencies agree long relationships are key to good work. This partnership is testament to that." The ad was created by Phil Forster, Jules Chalkley, Tim Brookes and Nick Simons, and directed by Kevin Macdonald through Rogue.

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Omnicom shuts M2M in UK after account losses
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1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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