Pick of Super Bowl 2011

Be the first to comment
Mercedes-Benz: Diddy stars in 'welcome' TV spot
Mercedes-Benz: Diddy stars in 'welcome' TV spot

Sara Kimberley is a big fan of Mercedes-Benz "welcome" by Merkley & Partners, featured during Sunday night's Super Bowl game.

The ad features generations of Mercedes-Benz cars sneaking out during the night to witness the launch of a new line of cars.

"The ad is very clever and reminds you how many great classic Mercedez-Benz cars there are and why it's such an iconic brand. Diddy playing a small comedy role is genius and shows the brand as expensive and cool.

"But for me it's the Herbie-style cars driving themselves in a pack which not only reminds me of the brilliant film but also gives the ad a great sense of empowerment. A great American ad all round – good job!"

SUBSCRIBE TO CAMPAIGN

Only £57 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites.

SUBSCRIBE

Campaign Jobs

Thousands of jobs across advertising, creative, marketing and media

Happy 12th birthday, Facebook - what's next for the world's most powerful tween?
Share

1 Happy 12th birthday, Facebook - what's next for the world's most powerful tween?

The social network celebrates its latest birthday this week, and there is no sign that its dominance will dwindle any time soon, writes Daniel Price, head of social operations at Lost Boys.

The year ahead for advertising agencies
Shares
Share

1 The year ahead for advertising agencies

The most successful businesses will be those that remove their self-imposed shackles and aspire to make culture, not just 30-second ads.

Just published