Pick of Super Bowl 2011

Sara Kimberley is a big fan of Mercedes-Benz "welcome" by Merkley & Partners, featured during Sunday night's Super Bowl game.

Mercedes-Benz: Diddy stars in 'welcome' TV spot
Mercedes-Benz: Diddy stars in 'welcome' TV spot

The ad features generations of Mercedes-Benz cars sneaking out during the night to witness the launch of a new line of cars.

"The ad is very clever and reminds you how many great classic Mercedez-Benz cars there are and why it's such an iconic brand. Diddy playing a small comedy role is genius and shows the brand as expensive and cool.

"But for me it's the Herbie-style cars driving themselves in a pack which not only reminds me of the brilliant film but also gives the ad a great sense of empowerment. A great American ad all round – good job!"

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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