Pick & Turkey league (14 Jan 2011)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

Having sat through an avalanche of uninspiring car ads over Christmas, Matt Williams is glad to see that Rainey Kelly Campbell Roalfe/Y&R has produced something a little more innovative for Land Rover: "This is a clever and eye-catching way to demonstrate the Freelander’s ability to tackle different terrains. It’s refreshing to see a car brand willing to do something a little different with its advertising." The ad was written by Mark Waldron, art directed by Dave Godfree and directed by Peter Sluska at Hornet Workshop.

TURKEY OF THE WEEK

Anne Cassidy is dismayed by the latest ad for the watch brand Longines, created in-house and starring Kate Winslet: "The pitiful writing and direction and nonsensical storyline lend this spot the cheesy whiff of a bad soap opera. The plot centres on three actresses trying to evade the paparazzi with the help of their wristwatches. The moment Winslet looks up from her watch and smugly exclaims ‘dolce vita’ to her actress buddies marks a low point in her career. The worst thing she’s been in since Titanic."

 

Pick and Turkey League 2011
Pick tally Agency Brand Campaigns
       
1 RKCR/Y&R  Land Rover Claynation
Turkey tally      
       
1 Longines in-house  Longines Dolce Vita

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).