Pick & Turkey league (16 Aug 2010)

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

Sara Kimberley came over all nostalgic when watching CHI & Partners’ latest ad for Drench: "I’m dying to play with a Rubik’s Cube now. The spot is cleverly creative and pays attention to small detail. But despite the weird humour, you also can’t help but wince with pain when you hear the man’s head creak as he moves parts of it around to correct his face. Ouch!" The ad was written and art directed by Ed Edwards and Dave Masterman, and directed by Ulf Johansson through Smith and Jones.

TURKEY OF THE WEEK


Anne Cassidy thinks the latest ad by Da Costa & Co for the breath freshener RetarDex stinks: "The name of the product suggests the advertising might not be the sharpest, so it’s not like I was expecting much. But the complete lack of wit in this ad did manage to take my breath away. RetarDex is warning us that if we use any other mouthwash, we’ll be just one of the herd and develop bovine characteristics. There was disturbing amount of mooing. Booing would have been much more appropriate."

 

Pick and Turkey League2010
Pick tally Agency Brand Campaigns
       
2 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
2 CHI & Partners  Drench Fish asault course
    Drench Cubehead
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
3 Mother  Match.com Music shop
    Stella Artois Runaway piano
    Pot Noodle Dancefloor rap
1 The Red Brick Road  Magners Straight
1 DDB London  Marmite Love/Hate
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
3 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange

Glastotag

1 Fallon  Eurostar

Animals

 

     
Turkey tally      
       
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
1 JWT New York  Smirnoff Party in the woods
1 The Red Brick Road  CreditExpert Best credit rating
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
1 McCann Erickson  MasterCard Bonnie Tyler
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
1 AMV BBDO  Mars John Barnes rap
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
1 Karmarama  Nintendo Nintendo DS
1 In-house  SodaStream Re-launch campaign
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?
1 Da Costa & Co  RetarDex Refreshingly, reassuredly

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