Pick & Turkey league 2010

Which agencies are creating work worthy to be picked by Campaign's team of avid ad watchers and which are coming out looking like a turkey?

PICK OF THE WEEK

Maisie McCabe is charmed by WCRS’s idents for Sky Broadband: "Sponsorship idents need to be sufficiently entertaining without being annoying because there’s a good chance consumers are going to have to watch them repeatedly. In "Red Riding Hood", the wolf gets his comeuppance in a light-hearted take on the old fairytale." The idents, which run against films on Channel 4, More4 and Film4, were written and art directed by WCRS, and were directed by Peter Lydon through 76 Ltd.

TURKEY OF THE WEEK


Katherine Levy is frustrated by Transport for London’s new Tube campaign by M&C Saatchi, which aims to drive traffic to the TfL website for answers: "‘Tube or false’ is not only an irritatingly twee pun for the strapline, but it veers between the banal (who cares if the ghost of actor William Terris is or isn’t said to haunt Covent Garden station. Just tell us) and the baffling: ‘The fictitious EastEnders station Walford East is on the District Line’ – well, if it’s fictitious, it can’t be, can it? Again, what? Who cares?"

 

Pick and Turkey League2010
Pick tally Agency Brand Campaigns
       
2 RKCR/Y&R  BBC Winter Olympics
    LG E4 Sponsorship
1 Sid Lee  Adidas Star Wars range
1 Sky Creative  Sky Sports Cricket in South Africa
2 Wieden & Kennedy  The DCSF Dangers of alcohol
    Nike World Cup
1 Coy! And AMV BBDO  Creative Circle Ad land
1 Ogilvy  Football Association Anti-homophobia
1 Saatchi & Saatchi  Visa Football sponsorship
1 CHI & Partners  Drench Fish asault course
2 AMV BBDO  Dpt for Transport Motor bike road safety
    Camelot EuroMillions
3 Mother  Match.com Music shop
    Stella Artois Runaway piano
    Pot Noodle Dancefloor rap
1 The Red Brick Road  Magners Straight
1 DDB London  Marmite Love/Hate
1 M&C Saatchi  Ribena Bursting with fruit
2 WCRS  The Sun Maybe
    SKY Broadband Little Red Riding Hood
3 Adam & Eve  John Lewis With you for life
    Phones4u Defence
    Fosters Mother-in-law
1 TBWA London  John Smith Peter Kay
1 Saatchi & Saatchi  Carlsberg World Cup
1 Brothers and Sisters  iPhone Museum app
1 MCBD  Hovis

Miss chief

1 Poke  Orange

Glastotag

1 Fallon  Eurostar

Animals

 

     
Turkey tally      
       
1 Beta  Thomas Cook The Redknapp's holiday
2 DLKW  Halifax employee radio station
    E.ON Cartoon family
2 Publicis Conseil  Renault zero emission cars
    Renault Chesney Hawkes
1 WCRS  Santander Current account
1 Chief TV Manchester  Butterkist Sharing it at home
1 Biscuit Films  Foxy Bingo You're the one that I want'
1 Beattie McGuinness Bungay  Confused.com Haunted by jeans
1 JWT New York  Smirnoff Party in the woods
1 The Red Brick Road  CreditExpert Best credit rating
1 Euro RSCG  Peugeot Kris Meeke
1 Sid Lee  Adidas House party
1 MCBD  Waitrose Spring 2010 campaign
1 Wieden & Kennedy Portland   Nike Tiger Woods apology
1 McCann Erickson  MasterCard Bonnie Tyler
1 Bruce Dunlop & Associates  ESPN Top up TV
1 The Bank  William Hill Football fan
2 Ogilvy  Ford S-Max
    Ford Transit Still loading…
1 AMV BBDO  Mars John Barnes rap
1 Grey  Pringles Peter Crouch
1 Fallon  SeeSaw Barber shop
1 Quiet Storm  Viva TV channel
1 Karmarama  Nintendo Nintendo DS
1 In-house  SodaStream Re-launch campaign
1 Inferno  Keep Britain Tidy Bend over
1 M&C Saatchi  TFL Tube or False?

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