Pick & turkey of the week: Battle of the beer brands

Carlsberg and Heineken go head to head in this week's pick and turkey.

Pick of the week

This ode to Denmark takes Carlsberg in the right direction, Simon Gwynn says: "There’s a subtle raised eyebrow in Mads Mikkelsen’s depiction of Denmark’s simple, elegant lifestyle that means the brand hasn’t entirely abandoned its advertising heritage." It was created by Lucy Aston and Ben Ducker, and directed by Martin Krejcí through Stink.

Brand: Carlsberg
Title: The Danish way
Agency: Fold7
Client: Liam Newton, vice-president, marketing

Turkey of the week

Brittaney Kiefer thinks the Heineken ad took a page from the Pepsi playbook: "I applaud other efforts in this campaign to bring people together but this film falls short. It sets up a false equivalence between views such as feminism and sexism, and ends on a neat, glossed-over note. The product placement amid such controversial discussions made me cringe." 

Brand: Heineken
Title: Worlds apart
Agency: Publicis London
Client: Cindy Tervoort, head of marketing

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More