Pick of the week: 28 Too Many, Ogilvy & Mather London

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Gurjit Degun gives a thumbs up to Ogilvy & Mather’s campaign to raise awareness of female genital mutilation: "It’s a strong idea that made me look twice at the posters. They may be gruesome and shocking, but they show the harsh reality of what is happening." The work was created by Laura Rogers and Trevallyn Hall, and designed by Mark Osborne.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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