"Christmas time - as Cliff Richard sang - is a time for giving, a time for getting. And the snowman in this ad goes to admirable efforts to get a pair of gloves, a hat and a scarf for his snowlady friend. There are a lot of schmaltzy retailer ads at the moment, but John Lewis manages to avoid cheap sentiment in favour of something quite charming." The ad was created by Frank Ginger and Shay Reading, and directed by Dougal Wilson through Blink.
Jeremy Lee picks John Lewis' "the journey" by Adam & Eve/DDB: