Maisie McCabe is charmed by Aldi’s Christmas work: "Although the continuation of an existing idea, it is another execution that manages to get the price message across in a fun way with a joke about sibling rivalry." The ad was created by Dave Price and Neil Lancaster, and directed by MJ Delaney at Moxie Pictures.
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The brand taps YouTuber Casey Neistat to give an acceptance speech for the selfie stick generation.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.