Pick of the week: Aldi, McCann Manchester

Maisie McCabe is charmed by Aldi’s Christmas work: "Although the continuation of an existing idea, it is another execution that manages to get the price message across in a fun way with a joke about sibling rivalry." The ad was created by Dave Price and Neil Lancaster, and directed by MJ Delaney at Moxie Pictures.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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