Pick of the week: Aldi, McCann Manchester

Maisie McCabe is charmed by Aldi’s Christmas work: "Although the continuation of an existing idea, it is another execution that manages to get the price message across in a fun way with a joke about sibling rivalry." The ad was created by Dave Price and Neil Lancaster, and directed by MJ Delaney at Moxie Pictures.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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