Pick of the week: Amazon "Vicar and Imam" by Joint

Kate Magee is impressed with this spot for Amazon, which features a vicar and imam buying each other pads for their aching knees.

It was a brave move to tackle such a sensitive topic, but Joint has done so with aplomb. It’s a lovely counter to all the news about how divided society has become. The ad was directed by Simon Ratigan through HLA. 

Brand: Amazon Prime
Title: Vicar and Imam
Agency: Joint
Clients: Simon Morris, advertising director; Laura Stead, senior campaign manager

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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