Pick of the week: Amazon "Vicar and Imam" by Joint

Kate Magee is impressed with this spot for Amazon, which features a vicar and imam buying each other pads for their aching knees.

It was a brave move to tackle such a sensitive topic, but Joint has done so with aplomb. It’s a lovely counter to all the news about how divided society has become. The ad was directed by Simon Ratigan through HLA. 

Brand: Amazon Prime
Title: Vicar and Imam
Agency: Joint
Clients: Simon Morris, advertising director; Laura Stead, senior campaign manager

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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