Pick of the week: Anchor

Jeremy Lee finds Anchor butter’s TV spot rather tasty: "A charming and clever ad that demonstrates how Anchor plays a low-key but nonetheless essential role in the life of a family." The ad was created by Jim Bolton and Micky Tudor, and directed by Tom Tagholm through Blink.

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Hoverboards and Journey Buddies: the future of TfL's customer experience?
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1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

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