Jeremy Lee finds Anchor butter’s TV spot rather tasty: "A charming and clever ad that demonstrates how Anchor plays a low-key but nonetheless essential role in the life of a family." The ad was created by Jim Bolton and Micky Tudor, and directed by Tom Tagholm through Blink.
Planning Director £85 – 90k + bens Direct Recruitment, London (Central), London (Greater)
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Carlsberg has hired Mads Mikkelsen, star of Casino Royale and TV series Hannibal, to feature in the lager brand's new campaign, "The Danish Way".
"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.