Pick of the week: Audi, Bartle Bogle Hegarty

Jeremy Lee thinks the latest Audi TV spot packs a punch: "BBH continues to surprise on the Audi account with an ad that has a neat twist on where power comes from." It was created by Matt Doman, Ian Heartfield, Simon Pearse and Emmanuel Saint M’leux, and directed by Jonathan Glazer through Academy.

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1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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