Pick of the week: Avis, VCCP

Maisie McCabe enjoys the new Avis spot: "This is beautifully shot and heart-warming. Not only does it capture the promise of holidays, it also does the brand’s advertising heritage justice." The work was written by Kieran Knight, art directed by Veryan Prigg and directed by Marcus Söderlund through Academy.

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The top 10 brands favoured by Remainers and Brexiters
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1 The top 10 brands favoured by Remainers and Brexiters

Marketers can learn about our divided nation by examining the brands that appeal across the voting referendum voting split, says Emily James, chief strategy officer at Rainey Kelly Campbell Roalfe/Y&R.

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