Pick of the week: Avis, VCCP

Maisie McCabe enjoys the new Avis spot: "This is beautifully shot and heart-warming. Not only does it capture the promise of holidays, it also does the brand’s advertising heritage justice." The work was written by Kieran Knight, art directed by Veryan Prigg and directed by Marcus Söderlund through Academy.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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