"This film is a pleasure to watch. It aims to celebrate Audi's pioneering heritage, artfully relaying the story of the company's early forays into aerodynamic design in the 20s. The use of the original The Ugly Duckling song by Danny Kaye lends it bags of charm." It was created by Matt Doman and Ian Heartfield, and directed by Joachim Back through Park Pictures.
Audi's latest spot, "the swan" by Bartle Bogle Hegarty, is a classic, according Anne Cassidy: