"The creative concept is very simple but brilliant. The message is harrowing no matter how many times you watch the ad, which is obviously the point. It does really make you think." The work was created by Jack Smedley, George Hackforth-Jones and Stephen Noble, and directed by Wesley Hawes and Gary McCreadie.
The new Refuge spot by Bartle Bogle Hegarty starring Lauren Luke, known for her YouTube make-up tutorials, sends a chilling tingle down Sara Kimberley's spine: