Pick of the Week - Bartle Bogle Hegarty/Yeo Valley

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Anne Cassidy loves Yeo Valley's boy band send-up in its latest spot:

"It was going to take something special to top the rapping farmers last year, but Bartle Bogle Hegarty has surpassed itself with this really funny pastiche of a boy band video. My favourite bit has got to be the chicken scene. I expect that horribly catchy song to reach number one any day now." It was created by Jonny Durgan and Martin Reed, and was directed by Jonathan Hopkins through Pulse Films.

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