Pick of the week: BBC One, BBC Creative

BBC Creative, the new in-house agency, moves out of the broadcaster's comfort zone with its first ad.

Brand: BBC One
Title: Mother’s Day
Agency: BBC Creative

Gurjit Degun loves the change in BBC One’s style to promote EastEnders for Mother’s Day: "Top marks to BBC One for moving out of its comfort zone and creating an ad so dramatic that even those who hate soaps are likely to tune in." The spot was created by Olly Harnett and directed by Matt Rhodes.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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