Pick of the week: BBC Radio 6 Music

Jeremy Lee thanks the gods for this spot: "Amazing to think that the axe once hung over 6 Music. This ad beautifully reminds us of the distinctiveness and breadth of output from this brilliant radio station." It was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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