Jeremy Lee thanks the gods for this spot: "Amazing to think that the axe once hung over 6 Music. This ad beautifully reminds us of the distinctiveness and breadth of output from this brilliant radio station." It was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.
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The broadcasters, which share Premier League rights, are finding fresh ways to retain existing customers and attract new ones as they battle to become the dominant football voice on TV.