Pick of the week: BBC Radio 6 Music

Jeremy Lee thanks the gods for this spot: "Amazing to think that the axe once hung over 6 Music. This ad beautifully reminds us of the distinctiveness and breadth of output from this brilliant radio station." It was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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