Jeremy Lee thanks the gods for this spot: "Amazing to think that the axe once hung over 6 Music. This ad beautifully reminds us of the distinctiveness and breadth of output from this brilliant radio station." It was written by Paul Bailey, art directed by Russell Hendrie, and animated and directed by Yves Geleyn.
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After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.