Pick of the Week - Beattie McGuinness Bungay/Thomson Holidays

Jeremy Lee picks Beattie McGuinness Bungay's TV ad for Thomson Holidays:

Pick of the Week - Beattie McGuinness Bungay/Thomson Holidays

"This has got to be the best ad for a holiday company ever made. Gone are the garish colours and brash branding that used to be essential in this sector, in favour of something relaxing, poignant and rather beautiful. It's a brilliant reminder of how important holidays are for the soul." The ad was written by Gavin McGrath and art directed by Stephen Reed. It was directed by Martin de Thurah through Academy Films.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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