Pick of the Week - BETC Euro RSCG/Canal+

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'The Bear' for Canal+ by BETC Euro RSCG
'The Bear' for Canal+ by BETC Euro RSCG

Matt Williams is laughing all the way through BETC Euro RSCG's "the bear" ad for Canal+:

"I loved the Canal+ 'closet' ad that won tons of awards last year, and I wouldn't be surprised if the latest spot cleaned up in a similar fashion. It's a great idea and manages to cram in a huge amount of comedy moments for a film that doesn't last much more than a minute." The ad was created by Stephane Xiberras, Eric Astorgue and Jean-Christophe Royer, and directed by Matthijs van Heijningen through Soixante Quinze.

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