Pick of the week: Betfair "Ready?" by Lucky Generals

Gurjit Degun applauds Betfair's change in approach.

Betfair and Lucky Generals have nailed it with this new strategy, which focuses on sport rather than the usual laddish humour. The film shows the athletes’ passion and the hard work that goes into the build-up before a game. The ad was directed by Walter Campbell through Serious Pictures.

Brand: Betfair
Title: Ready?
Agency: Lucky Generals
Client: Paul Gambrill, marketing and brand director

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Maltesers unveils Braille billboard in next phase of disability campaign
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1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

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