Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

James Swift is glad to see The Big Yellow Self Storage Company thinking inside the box: "The client’s message is boiled down into a pithy phrase and complemented with striking images – a perfectly formed print campaign." It was created by Danny Hunt and Gavin Torrance, and illustrated by RM2 and Matt Dartford.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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