Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

Pick of the week: The Big Yellow Self Storage Company, CHI & Partners

James Swift is glad to see The Big Yellow Self Storage Company thinking inside the box: "The client’s message is boiled down into a pithy phrase and complemented with striking images – a perfectly formed print campaign." It was created by Danny Hunt and Gavin Torrance, and illustrated by RM2 and Matt Dartford.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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