BMW’s film to mark its sponsorship of the Rugby Football Union has converted Kate Magee: "You don’t have to be a die-hard rugby fan to appreciate what this rousing film conveys about anticipation." It was written by Nick O’Bryan-Tear, art directed by Neil Durber and directed by CD Morrish through Stink.
Creative Director Competitive + Benefits April-Six, London (Central), London (Greater)
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
Head of Influencer Marketing & Co-Creation £55000 per annum + exceptional benefits The Great & The Good, London
Sainsbury's has unveiled an energetic and joyful food-focused campaign that marks a "step change" in its advertising strategy.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.