Pick of the week: BMW, FCB Inferno

BMW’s film to mark its sponsorship of the Rugby Football Union has converted Kate Magee: "You don’t have to be a die-hard rugby fan to appreciate what this rousing film conveys about anticipation." It was written by Nick O’Bryan-Tear, art directed by Neil Durber and directed by CD Morrish through Stink.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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