Louise Ridley gets giddy about the new Booking.com ad: "This makes the spot-on observation that, even if you’re in a five-star hotel, you’re probably more excited about the free toiletries." It was written by Zoe Hawkins and Siavosh Zabeti, art directed by Kia Heinnen and Cari Vander Yacht, and directed by Traktor.
Creative Artworker £28,000 - 32,000 Dahling Ltd, London (Central), London (Greater)
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Marketing Campaign Manager Competitive + Benefits SelectScience, Corston, Bath
After pledging to include a female director in every three-way pitch, Brothers and Sisters' Andy Fowler names the ones to watch.
To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.