Louise Ridley gets giddy about the new Booking.com ad: "This makes the spot-on observation that, even if you’re in a five-star hotel, you’re probably more excited about the free toiletries." It was written by Zoe Hawkins and Siavosh Zabeti, art directed by Kia Heinnen and Cari Vander Yacht, and directed by Traktor.
Director of Marketing Communications Circa £80,000 per annum British Red Cross, Central London
PROJECT DIRECTOR – Top Experiential Agency – £55-65k £55-65k Judi Patton, London (Central), London (Greater)
Senior Client Manager £32000 - £42000 per annum Twist Recruitment, London
The industry is splitting into agencies that make marketing collateral and those creating culture, says Adam & Eve/DDB's David Golding.
Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.