Pick of the week: Boots No7 "Ready to speak up" by Mother London

Brittaney Kiefer is excited by Boots' choice of Chimamanda Ngozi Adichie to front its new campaign for No7.

It’s a step in the right direction towards making beauty advertising more diverse, and I like the message that feminism and femininity aren’t mutually exclusive. The focus is on empowerment.

The ad was directed by Jeff Labbe through Academy.

Brand: Boots No7
Title: Ready to speak up
Agency: Mother London
Client: Kristof Neirynck, vice-president, skincare, global brands, Walgreens Boots Alliance

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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