Pick of the week: Boots No7 "Ready to speak up" by Mother London

Brittaney Kiefer is excited by Boots' choice of Chimamanda Ngozi Adichie to front its new campaign for No7.

It’s a step in the right direction towards making beauty advertising more diverse, and I like the message that feminism and femininity aren’t mutually exclusive. The focus is on empowerment.

The ad was directed by Jeff Labbe through Academy.

Brand: Boots No7
Title: Ready to speak up
Agency: Mother London
Client: Kristof Neirynck, vice-president, skincare, global brands, Walgreens Boots Alliance

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).