Pick of the week: Bose "Get closer" by Grey London

Simon Gwynn thinks Bose's new ad is a clever idea.

It is equal parts functional communication and visual beauty. Dancer Maëva Berthelot’s movement through the streets of London feels joyously liberated, while the deserted city is beautiful.

It was written by Jon Kallus, art directed by Ash Ghazali and directed by Jaron Albertin through Smuggler.

Brand: Bose
Title: Get closer
Agency: Grey London

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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