Pick of the week: Bose "Get closer" by Grey London

Simon Gwynn thinks Bose's new ad is a clever idea.

It is equal parts functional communication and visual beauty. Dancer Maëva Berthelot’s movement through the streets of London feels joyously liberated, while the deserted city is beautiful.

It was written by Jon Kallus, art directed by Ash Ghazali and directed by Jaron Albertin through Smuggler.

Brand: Bose
Title: Get closer
Agency: Grey London

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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