Pick of the week: Cancer Research UK, Anomaly

Cancer Research UK's latest ad is this week's pick.

Brand: Cancer Research UK
Title: Right now 
Agency: Anomaly

Omar Oakes is moved by Cancer Research UK’s latest campaign, which features footage of real patients and doctors: "This ad is clever and artful, and delivers a resounding message of hope as well as urgency." It was directed by Henry Singer through The Garden.



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