Pick of the week: Cancer Research UK, Anomaly

Cancer Research UK's latest ad is this week's pick.

Brand: Cancer Research UK
Title: Right now 
Agency: Anomaly

Omar Oakes is moved by Cancer Research UK’s latest campaign, which features footage of real patients and doctors: "This ad is clever and artful, and delivers a resounding message of hope as well as urgency." It was directed by Henry Singer through The Garden.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published