Pick of the week: Carling, Creature London

Jeremy Lee finds Carling’s TV ad raises a smile: "Nice to see a return to form for Carling, which seems to have found a more suitable place delivering a ‘humour’ message. Nicely shot and with a genuine sense of fun – I look forward to seeing more of the same." The spot was created by Dan Ball and Joe Stone, and directed by the Sniper Twins through Smuggler.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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