Pick of the week: Carling, Creature

James Swift thinks Carling’s spot was king of the royal baby ads: "Creature’s effort was one of the few to go beyond a pun and simple well-wishing, and fits seamlessly into Carling’s existing campaign." The ad was created by Brooke Cutmore and Ruud Kool, and directed by Sniper Twins through Smuggler.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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