Pick of the week: Carling, Creature

James Swift thinks Carling’s spot was king of the royal baby ads: "Creature’s effort was one of the few to go beyond a pun and simple well-wishing, and fits seamlessly into Carling’s existing campaign." The ad was created by Brooke Cutmore and Ruud Kool, and directed by Sniper Twins through Smuggler.

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YouTube to stop 30-second unskippable ads
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1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

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