Pick of the week: Carling, Creature

James Swift thinks Carling’s spot was king of the royal baby ads: "Creature’s effort was one of the few to go beyond a pun and simple well-wishing, and fits seamlessly into Carling’s existing campaign." The ad was created by Brooke Cutmore and Ruud Kool, and directed by Sniper Twins through Smuggler.

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1 Production companies hit out at IPA in escalating row

Academy, Blink, Rattling Stick and RSA Films are among 15 production companies that have hit out at the IPA's suggestion that ad agencies should be allowed to compete against them in the same pitch.

How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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