Pick of the week: Cesar, Abbott Mead Vickers BBDO

Pick of the week: Cesar, Abbott Mead Vickers BBDO

Jeremy Lee is touched by Cesar’s new TV ad: "This sweet and affecting film is all the more surprising given that it’s for dog food. There are lots of nice touches that show the devotion between man and dog." The ad was created by Diccon Driver and Alan Wilson, and directed by Andy McLeod through Rattling Stick.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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