Pick of the week: Chambord, Wieden and Kennedy London

Louise Ridley loves Wieden & Kennedy’s offbeat first offering for Chambord: "Why shouldn’t we all stand on one leg like a flamingo? A stylish and distinctive identity for a lesser-known liqueur brand." The spot was created by Sophie Bodoh and Ben Everitt, and directed by Nick Gordon through Somesuch & Co.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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