Pick of the week: Chambord, Wieden and Kennedy London

Louise Ridley loves Wieden & Kennedy’s offbeat first offering for Chambord: "Why shouldn’t we all stand on one leg like a flamingo? A stylish and distinctive identity for a lesser-known liqueur brand." The spot was created by Sophie Bodoh and Ben Everitt, and directed by Nick Gordon through Somesuch & Co.


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1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

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