Pick of the week: Channel 4, 4Creative

James Swift is feeling frisky after seeing Channel 4’s new ad for its "mating season": "This is polished and well-observed, making repeated viewing a pleasure. The only danger is that the ad may eclipse the shows." The spot was created by Chris Bovill, John Allison (who both directed it), Molly Manners and Alice Tonge.

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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