Pick of the week: Channel 4, 4Creative

James Swift is feeling frisky after seeing Channel 4’s new ad for its "mating season": "This is polished and well-observed, making repeated viewing a pleasure. The only danger is that the ad may eclipse the shows." The spot was created by Chris Bovill, John Allison (who both directed it), Molly Manners and Alice Tonge.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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